Digital Marketing Ideas For Property Management Businesses
Digital Marketing for Property Management
A business that doesn’t have a solid online presence is going to find it hard to create brand awareness and attract new clients. Traditional advertising is prohibitively expensive, so only big companies with letting agents can afford to have effective media strategies to help them reach their goals. All others need to find alternative channels to spread out their messages. Digital marketing is one of these alternative channels. Used correctly, it can bring a business a steady flow of targeted traffic, thus increasing its chances to become successful.
Real-Estate: A Competitive Market
A property management company shouldn’t compromise on spending to obtain a larger market share. Property management is a very competitive market, so business owners and managers have to be smart if they want to grab a decent piece of the pie. The best digital marketing plan for a property management business is the one that enables as many potential clients to become familiar with the company and its services. You will need to find those channels where these people gather, rather than advertising everywhere, whenever you can.
If you choose SEM, pick your keywords very carefully. Ideally, you should bid on terms with high commercial intent, decent search volumes and average to low competition. Going after highly competitive keywords isn’t a good idea, as you’ll have to increase your bids, thus becoming less profitable. ROI is also important for SEO and any service industry. Optimize your pages around terms that have a real business potential. Make sure your pages match the keywords that they are trying to rank on. Display your contact details very clearly on all pages. Walk your viewers through your sales funnel to the ultimate action you want them to do after reading your website.
The Power of Social Media
Social media can bring you lots of customers, so don’t ignore it. Put together a few good company profiles and pages on your favorite social networks, and try to communicate your values, your mission, and your offer. If you stick to it long enough, social media can bring you lots of fans and followers. If they identify with the values of your brand, they are going to recommend you to their peers.
Target Market Research
The clients of a property management business are, generally, people who already own property. These people aren’t poor. You need to do a solid consumer research, to understand what are their passions, their hobbies and their virtual sources of information. Once you know what websites these people enjoy, you should go ahead and improve your presence in those communities. You can buy advertising, write guest articles or publish smart comments on blog posts. All websites belonging to real estate and constructions industries can be excellent places to advertise your offer.
Direct marketing is also a good tool that can help your business grow. Build a database of prospects from your very first day on the market. Offer these people a great incentive to join your newsletter. Great digital marketers use to say “the money is in the list”, and they couldn’t be more right. Just build it, and you are going to see what it can do for you and your bottom line.