Where To Find Creative Marketing Ideas For Mortgage Brokers
Most people need mortgages, so mortgage brokers don’t suffer from a shortage of potential customers. However, if they don’t reach out to these people, they may never get enough clients to make a decent living. Getting enough customers to make a healthy living is why they have to come up with a solid marketing plan and with strategies meant to put their offer in front of as many eyeballs as possible.
You may think mortgage broker marketing has to be boring. However, the most successful agents and the ones who aren’t afraid to think out of the box. There are innovative marketing ideas to help professionals in this industry build brand awareness and get a steady flow of qualified leads. For instance, you can learn how to use a marketing automation software, and then send newsletters to your prospects, inviting them to take advantage of your special offers and promotions. When sending out regular newsletters, you should avoid hard selling. Most people hate this way of doing business. If you want people to stay on your list, avoid flooding their inbox with your special offers. Provide them useful money management tips, and they may be thankful and willing to receive your further messages.
Social media should be part of your marketing plan. “However, you shouldn’t use it to advertise your offers, but rather to distribute useful information or funny images and messages that have a large potential to become viral.” comments John McNeill of Community Lending Centre.
For instance, by providing a mortgage calculator, you can attract a lot of viewers to your website, as most people want to when whether they can afford to purchase a real estate property. A calculator can ease their work, as they can just enter their revenue and the price of their desired property, to see how much they would need to pay per month.
You could also develop a software tool to help your clients keep track of their monthly expenses. Everything that can help people is going to be appreciated, especially if you offer it for free. However, you should at last collect the contact data of all these people, so that you can keep in touch with them whenever you have news. You can’t just pay for the development of such software and then distribute it for free, as you need to get a return on your investment. A large list of potential customers who have accepted to receive communication from you can be an excellent reward. Many internet marketing experts use to say that the money is in the list. Whether they are right or not, only you can see, once you’ve got your list to market your services to. Anyway, having the email addresses of so many potential clients, you can undergo some consumer research by sending them questionnaires to fill in which is a creative marketing idea all mortgage brokers should use. However, you need to give an incentive for this work, as this is going to boost your response rate.
You can find lots of creative ideas by following what other mortgage brokers do in the virtual world. Study them carefully, and try to assess the impact on the potential clients. Try some of these activities by yourself, but make sure you always measure everything. Measuring your marketing strategies is the best way to see what works and what not, so that you can do more of the strong stuff. By tracking and measuring everything you do, you can assess the effectiveness of each marketing activity you undergo. After a while, you are going to be able to put all gathered data together, and evaluate the performance of your marketing strategies and tactics.