Five Incredible Advanced SEO Techniques
Being familiar with some basic SEO strategies can be helpful to site owners. It allows them to put together a site and find an audience for it right away.
With that said, the top ranking sites rely on more than the basics. They use advanced SEO techniques to rise above the competition.
If you’d like to outrank your competitors, give these SEO techniques obtained from a top Denver SEO consultant a try. They’ll help you to stand out from the competition.
1. Latent Semantic Indexing
Search engines are far more advanced than they used to be. The most popular engines use powerful algorithms so that they can provide the best content possible.
One of the things that search engines rely on is Latent Sematic Indexing or LSI. This allows them to look for patterns in content so that they can categorize it more efficiently.
As an example, when you use the word “target,” a search engine will have to figure out whether you’re talking about a shooting target, an overall goal, or the popular business. They’ll use surrounding words to identify this.
If you make it easy for search engines to categorize and identify your content, you’ll rank more highly.
2. Research Competitor Keywords
Don’t just think about the kind of keywords you want your site to use. Pay attention to the keywords your competitors are using. If you can use the same keywords and outrank them, you’ll be able to steal customers away from them.
3. Get Links From Authority Sites
Thankfully, it’s very easy to get links on sites like these. Work to make sure you have links in all the right places.
4. Link Back To Your Content
In addition to getting link backs from other sites, you should make sure you link back to your content as frequently as possible. When you use anchor text to link back to past content, it’ll be much easier for search engines to find that content.
Also, link backs can increase user engagement with the site — something that search engines see as a positive. When a person is moving from one link to another, a search engine will be able to see that they’re engaged and that the site contains a lot of worthwhile content.
5. Explore Your Archives
Take the time to go through your archives and see which content consistently gets traffic. If you find any posts that are particularly successful, try to duplicate their success.
As an example, if list content gets a lot of traffic, you might want to write more list articles. If content with infographics gets a lot of traffic, create more infographics.
These advanced SEO techniques may seem complex, but most site owners will be able to implement them with ease. Using techniques like these will allow your site to grow further and become even more successful.