Helpful Tips For Creating A Great Website For A Realtor
These days, the vast majority of home buyers start their search online. The same goes for people who are selling their home and are in need of a listing agent. As a realtor, if you don’t have a website that is easy to find and easy to use, you could be losing out on potential clients. By taking the time to build a website that not only presents a professional image but also serves the needs of your visitors, you can improve your chances of connecting with clients. Check out these helpful tips for creating a great website for a realtor for ideas on how to make it as successful as possible:
- Focus on responsive design. Thanks to the rise of mobile technology, people are every bit as likely to access the Internet using their mobile phone as they are to access it from a standard laptop or desktop computer. Because of that, your website needs to display correctly on many different screen sizes. It should be as easy to use and easy to read on a tiny smartphone screen as it is on a giant monitor. To have the same impact on a small screen, your website should incorporate responsive design. As you might guess from its name, this type of design focuses on creating a site that automatically responds to whatever screen size it is viewed on so that it always looks correct regardless of which device is being used to display it.
- Make your navigation as intuitive as possible. People should instantly know where to go to find the information they are looking for when they land on your site. Stick to standard navigational structures that people are familiar with so that they don’t have to spend a lot of time figuring out how to get around your site. If they can’t find the information that they need within just a few seconds of arriving at your site, they will simply click away and go somewhere else instead.
- Prominently list your contact information. Don’t make it hard for people to get a hold of you. Instead, list your email address and phone number on every page of your site, preferably at the top where it is easy to see. You may also want to consider incorporating a live chat feature that allows people to ask you questions in real time. Sometimes, this can be an excellent way to connect with new clients.
- Provide a detailed page about yourself. People like to feel like they know their realtor. Create an About page where you introduce yourself to your visitors. Keep this page professional, yet casual in tone. It shouldn’t read like a resume. Instead, it should read as if you are introducing yourself to people in person and telling them a little bit more about why you are qualified to sell their home or to help them find their dream home. Ultimately, your goal should be to get people to like you so that they are more open to the idea of reaching out to you for help. At the same time, you should also highlight any of your accomplishments, skills, or credentials so that they know that you have the training and experience to help them get great results.
These tips for creating a great website for a realtor should help you put together a site that gets noticed. Ultimately, the faster your website loads and the easier it is to use, the more likely people are to visit it. Additionally, by prominently displaying your contact information, you can encourage people to contact you for assistance. Creating a professional website that answers people’s questions and makes them feel welcome is a great way to grow your client base.