Local SEO Tips For Condominium Real Estate Marketing
Are you finding new ways to make your condominium real estate marketing more efficient? If so, you must learn how to leverage local SEO to increase your online search visibility. Studies show that 69% of online users begin their search by using a local keyword which applies to the condominium real estate market, where prospective buyers use local search terms to find listings and agents that can help them throughout the buying process. If you want to get an edge over your competitors, keep reading to discover useful local SEO tips for real estate marketing.
Understanding The Pigeon Update
Back in August of 2015, Google released the Pigeon update. This new algorithm drastically changed the local search results. Instead of the usual seven local businesses presented on the first page, the list got narrowed down to three. Less listed companies mean you must take a more active role in your local SEO campaigns to beat other condominium real estate professionals in your area.
One of the most important areas you need to focus on is Google My Business (GMB). The Pigeon update gave online users the option of clicking on your GMB page, website URL or the directions link. You can optimize your GMB page by making sure that your business name, address, and phone number remain consistent throughout your online properties. Be sure that the number you use matches the local area code.
If you’re a brokerage firm with multiple branches in different cities, then it’s best to create separate location pages for each branch. Make it a point that each page contains the right name, address and phone number. Using visuals can also make your search listing more attractive. It’s recommended to use landscape photos which will be displayed in the local search results.
Creating A Digital Review Strategy
Appearing prominently in the search listings is important, but amassing genuine reviews from customers proves to be just as crucial. Studies suggest that businesses with more reviews receive higher engagement and click-through rates which mean you must have an effective digital analysis strategy to boost your chances of getting seen by your target customers.
In a recent survey conducted by BrightLocal, 88% of online users read reviews to influence their buying decisions which are why it’s imperative to convince customers to leave online reviews. It’s a good idea to offer incentives in exchange for the reviews, allowing you pile up genuine testimonials that can be the deciding factor for potential clients in the future.
Link Building For Local Rankings
An effective link building strategy can make or break your overall marketing campaign. Getting high-quality links from relevant and local sources are necessary. You can create a link outreach strategy by building relationships with other webmasters in your industry, preferably those located in the same area. Links to your website is one of the biggest factors used by Google and other search engines to determine where you’re going to appear in the search results.
By following these tips, you should be able to learn how effectively to leverage local SEO for your condominium real estate marketing campaign. Improving your search visibility and knowing what areas to optimize can be all you need to get a significant share of the local real estate market.