Designing Your Homes Interior: SEO Tips For Interior Designers
The following is a list of some of the tactics an interior designer can implement to increase their Google ranking and appear high in the search results for services in their area:
Use Best Keywords – In order for potential clients to find an interior designer, they will enter a search term (keyword or keyword phrase) into Google. One of the things that determine whether a designer shows up in the results of that search is the keywords that the designer has been working towards ranking for. While the term “interior designer” is the most commonly used throughout the United States in some areas the term “interior decorator” may be just as commonly used. It is important that the interior designer do adequate research to determine which keywords to try and achieve a high ranking for.
Content on the interior designer’s website should clearly state what services are offered, how they designer can help clients get the space they want and any other pertinent information that someone seeking an interior designer may need to make an informed decision. By including great content that includes keywords that potential clients are likely to use as a search phrase increases the designer’s chances of showing up in their search results.
Display Company Information – Consistency in how your company information is displayed on your website and other platforms will make it easier for potential clients to find you. The company name, address, and telephone number should be clearly displayed on all relevant pages, i.e. home page, contact page and main content pages within the site. Provided the company name, address and telephone number are displayed in plain text throughout the website search engines are more likely to be able to associate the designer with the information they store in their local databases.
Online Directories – Listing in online directories is essential for new businesses, in particular, to ensure they get their information out there. Unfortunately, without being listed in online directories, there is very little chance of a newly formed interior design business showing up in local search results. Existing businesses should check periodically to ensure their listing is still showing in online directories too. It is important that company information is kept current also.
The design industry has its own online directories so in addition to ensuring the business is listed in the major directories an interior designer should take advantage of getting their listing in their industry-specific directories. A quick search for “interior designers (your city name)” should show the directories available within the first few pages of the results.
Use Photo-sharing Social Media Sites – As interior design is a very visual and creative industry the likes of Instagram, Flickr and of course Pinterest are a designer’s best friends. Posting attractive, quality photographs of some of the company’s recently designed spaces are likely to draw visitors to the company’s website, provided a link to the website is included. Pinterest and Instagram both have the ability to reach a very wide audience, with the ability for images to “go viral” and be shared thousands of times.
All social media platform profiles should include the company name, address and telephone number so that should a resident find the company on the likes of Pinterest they can easily find the contact information. A link to the company website is also crucial so potential clients can find out more about the company and their work. Sites to consider are Google + (Google’s very own social media platform), Facebook, Instagram, Pinterest, and Twitter.
Optimize Images – Search engines are unable to “read” images and therefore need to be told what the image is about. A descriptive name for the image will tell search engines that images are about interior design and lend more credibility to the website. Images show up in search results as often as keywords do so it is vital that an interior designer have great images on their website for search engines to crawl and index.
Many interior designers don’t want to share images of their work online, and yet images are one of the best ways to attract potential clients. While it is a valid concern that others may “steal” an interior designer’s images to use on their own site or for another purpose the designer can clearly state on their website that the images are copyrighted and may not be used without permission.
Blogging – One of the great ways to “connect” with potential clients is through a blog. Successful company, Surrey inside designers, explains that blogging should be managed on a consistent basis but doesn’t require the interior designer to write or outsource content every day of the week. After the initial 10 or more blog posts have been published a new post once a week should be enough to show the search engines and readers that the designer is serious about developing a strong online presence. If the designer feels they don’t have time to dedicate to blogging one day every week posts can be written in advance and then scheduled to publish on specified dates.
Create an Author Tag – Listings that include an author tag are visually more attractive in search results and therefore more likely to be clicked on. The addition of an author tag to an interior designer’s listing is a tactic that many do not use so any designer who does has an edge over the competition. Sole proprietors should also consider getting a professional head shot taken to use as an author icon. This also makes a listing more attractive but also lets potential clients know who they will be dealing with if they contact the business.
Join Professional Organizations – Many professional organizations maintain a directory of its members so getting on that list is particularly advantageous, and provided it allows for a website link and other contact information an interior designer may attract clients through it. The American Society of Interior Designers is one organization that all interior designers should join as soon as possible.
Setting up and maintaining a profile on LinkedIn is also a good way for clients to find a local designer, as more people are turning to LinkedIn for professional services and recommendations.
Earn Good Online Reviews – When potential clients are seeking a professional and have several to choose from they will often turn to online reviews before making their final choice. An interior designer should always request that their clients leave reviews online on sites such as Yelp and Angie’s List if satisfied with their work. The more positive reviews an interior designer can accumulate the more credibility they have as a general rule.
Use YouTube – While photographs of an interior designer’s finished projects are extremely valuable using YouTube videos to provide potential clients with a virtual walk-through goes one step further. YouTube is the second biggest search engine and therefore has a lot of potential to gain interior designers, new clients. Videos should be of good quality, with pleasant voice-overs that instil confidence in potential clients. Links to the website and the company name, address and telephone number should be clearly displayed both on the video itself and underneath for clients to easily locate.
By incorporating many if not all of these tips an interior designer can compete against others in their local area effectively.
Maintaining a high ranking in the search engine results equates to getting more clicks through to the website, which in turn results in more clients.