Why Is SEO So Good?

When it comes to marketing in the modern era, there’s only one answer. That answer is Search Engine Optimization. It’s also referred to as SEO, and no doubt you’ve encountered the term on many occasions. In fact, if you run a business in any capacity, then you’ve certainly gotten a huge number of ads and e-mails from people trying to get you to hire a professional SEO company.

However, if you haven’t done a lot of research on the topic of search engine optimization, it may seem like the sort of thing you can handle in-house. And in many cases, you can. It’s possible to manage a certain amount of proper optimization on your own, with just a bit of research into things such as HTML tags and search result information.

That said, if you haven’t studied up enough to become an expert, then there’s only so far the research is going to get you. In many cases, managing proper SEO is nothing more than luck, at least if you haven’t spent years studying how to make it work. Due to this fact, many people decide that pay-per-click is more lucrative than SEO. This results in losing a great deal of money that they could be earning otherwise.

So how does SEO become more lucrative than pay-per-click? What sort of things need to happen to make SEO the kind of profit finding activity that everyone promises it could be? To understand that, you first have to know precisely how SEO tactics are supposed to work with the information provided below from a top Edmonton SEO consultant that we contacted.

Keyword Tactics

One of the main ways to properly utilize SEO digital marketing tactics is by proper utilization of keywords. The way Google works is that when someone does a search, they tend to use keywords. These keywords are things such as “Plumbers in Chicago”, or whatever else they may think of that might bring up the information that they’re looking for.

Once they do that, Google uses a special, proprietary algorithm to find websites that match the keyword. This is done in a number of ways, using everything from a number of times the keyword is used to the similarity of information involving the keyword.

Due to this, many people get the idea that they should try to have as many instances of the keyword as possible. However, that’s something of a rookie mistake. It was once true that “keyword stuffing“, as the tactic was called, would make a site higher on the search result list. But Google has long since fixed that problem. These days, overuse of the keyword can result in the algorithm completely passing over the site.

Proper Website Design

One of the things that are easily overlooked if you don’t have a lot of professional experience is website design. Many people think that the design of a website is nothing more than aesthetics. Even the people who understand website design may not think much further than ensuring the site is easy to use and navigate.

The simple truth is that proper website design goes beyond just ensuring the site is easy to navigate. One of the key tactics to properly utilizing SEO is ensuring that each section of the site appeals to the Google algorithm. This is done not only by providing the content on that site is keyed to the correct search terms, but also that the site is designed in such a way as to make those search terms front and center.

Better Than Pay Per Click?

Lastly, many people don’t quite understand how SEO is better than pay-per-click. After all, pay-per-click pays more in the short term, and it’s a great way to sell ad space.

However, the simple truth is that pay-per-click requires not only that the people coming to your site leave their ad blocking programs turned off, but that they click on the ads. Those are two things that you can simply never be certain about.

SEO, on the other hand, is designed specifically to target people who are already interested in the things your business is selling. That’s why at the end of the day, SEO is far better to earn money and raise a profit than any other tactic available.